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LinkedIn Post Guide

Personal Profile Image: 400 x 400 (Recommended)

Image Guidelines

  • Recommended between 400 x 400 and 20,000 x 20,000 pixels
  • Minimum 200 x 200 pixels
  • Maximum file size 10MB.
  • Image types includeL JPG, GIF or PNG.

Personal Background Image: 1584 x 396

Image Guidelines

  • Recommended 1584 x 396 pixels.
  • Maximum size of 4MB.
  • Image types include: JPG, PNG or GIF.

Company Logo Image: 300 x 300

  • Recommended 300 x 300 pixels.
  • Minimum 300 x 300 pixels.
  • Maximum 4MB (Square layout).
  • Image types include: PNG, JPG or GIF.

Square Logo: 60 x 60

Image Guidelines

  • 60 x 60 pixels (resized to fit).
  • Maximum 2MB.
  • Image types include: PNG, JPG or GIF.

Company Cover Image: 1536 x 768 (recommended)

Image Guidelines

  • Recommended between 1536 x 768 pixels.
  • Minimum size of 1192 x 220.
  • Maximum 4MB.
  • Appears as 1400 x 245 pixels.
  • Image types include: PNG, JPG or GIF.

Banner Image for Company Pages: 646 x 220 (Minimum)

Image Guidelines

  • Minimum 646 x 220 pixels.
  • Maximum 2MB.
  • Landscape Layout.
  • Image types include: PNG, JPG or GIF.

Hero Image: 1128 x 376

Image Guidelines

  • Recommended 1128 x 376 pixels.
  • Minimum 1128 x 376  pixels.
  • Maximum 2MB.
  • Landscape Layout.
  • Image types include: PNG, JPG or GIF.
  • Note that the display size can vary between desktop and mobile, so it’s best to test out a few different configurations of your image.

Shared Image or Link: 1104 x 736 (Recommended)

Image Guidelines

  • Recommended size for images or links: 1104 x 736 pixels
  • Appears at 552 x 289 pixels
  • Maximum size for shared images only: 1104 x 736
  • Image types include: JPNG, JPG or GIF.
  • The image will appear slightly vertically cropped on mobile, following our recommended sizes here.

Post Restrictions

For Video – SOCIAL MAKO DOES NOT SUPPORT VIDEO FOR LINKEDIN JUST YET. WE ARE AWAITING OUR NEW API TO ALLOW THIS. LAST UPDATED APRIL 13 2020

Supported file types:

  • AAC
  • ASF
  • FLV
  • MP3
  • MP4
  • MPEG-1
  • MPEG-4
  • MKV
  • WebM
  • H264/AVC
  • Vorbis
  • VP8
  • VP9
  • WMV2
  • WMV3

Note: We no longer support AVI, QuickTime and .MOV file types.

File requirements:

  • Max file size: 5GB
  • Minimum file size: 75KB
  • Max video duration: 10 minutes
  • Minimum video duration: 3 seconds
  • Resolution range: 256×144 to 4096×2304
  • Aspect ratio: 1:2.4 – 2.4:1
  • Frame rates: 10fps – 60 fps
  • Bit rates: 192 kbps – 30 Mbps

For Images

  • Use a 1.91:1 ratio (1200×627 px).
  • Image must be more than 200px wide.
    • If your image width is less than 200px, it will appear as a thumbnail on the left side of the post.
      Note: This doesn’t apply if you’re posting an image only or an image and text. The image will be enlarged to fit the feed. 
  • Images on mobile won’t be cropped. Images of other ratios will show in full with subtle white padding.

For Posts

Character Limit: 700

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