Instagram Insights are a great tool for Instagram users. These insights are a feature that helps the users know who they are being followed by. You can get to know about their gender, age group, location and much more. The Instagram insights help you in learning about the target audience you should focus upon if you have a business profile. In this way, knowing more about your customers, clients, or followers can aid you in expanding your business.
Especially if you are running a business profile on this social media platform, knowing about the audience can help you in tweaking your products or posts according to them. When you know what people like and prefer, then selling them your products and services can get much easier. Moreover, knowing about the demographics of the people that follow your page or that you interact with can help you in putting up sponsored ads through Instagram for your business. This can lead to an increase in the number of followers on Instagram.
When you get to know the deeper information about your audiences like their age and location, you can start customizing or personalizing your posts according to them so that they can connect more with the content you share. Moreover, this unique feature can also assist in finding out about the particular Instagram posts and stories that your followers like the most or engage most with. This will help you know about the likes and dislikes of your audience in general. When you can see what your followers like and what they engage with the most, you know the secret of pleasing them through your posts. In this way, the insights and different metrics are given by Instagram about your account can help you in knowing about your post reach, the number of impressions on each post and other activities.
Here is how you do it:
First of all, you have to convert your normal Instagram profile to a business account. After that, you have to view insights from your business account by going to your profile and tap the symbol of three horizontal stacked lines. After that, you have to tap the option of ‘Insights’. Now you have to select any specific images, posts, stories, and promotions for which you need the insights. You can also check your impressions and reach through accessing the Activity tab. In this way, you can keep track of the weekly Interactions and Impressions.
Hence, It’s safe to assume that you’ll definitely need these important Instagram tips to engage with the right customers. Ensuring that the image of your business is well established in the minds of your clients through Instagram and impressing your potential clients is indeed the key to your business’s success.