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Facebook Post Guide

With 2.45 billion monthly active users, Facebook is the world’s largest social network. One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored.

The fact is, each image displays differently so it’s really important to be in the know about the dimension sizes, as well as where each photo type belongs. Here is a guide for you to be in the know about Facebook’s post.

Profile Picture: 180 x 180 (Displays 170 x 170 on Desktop)

This is the square photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph API.

Image Guideline

  • Must be at least 180 x 180 pixels.
  • The photo will appear on the page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.
  • Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.
  • Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Business Page Profile Picture: 180 x 180 (Displays 170 x 170 on Desktop)

Facebook recently changed its Profile image for Business Pages to appear to the left side of the screen. The new-look helps Facebook Business Pages stand out among personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.

Image Guideline

  • Must be at least 180 x 180 pixels.
  • Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
  • Business Page images will be cropped to fit a square.

Cover Photo: 820 x 312

Image Guideline

  • Appear on page at 820 x 312 pixels. Anything less will be stretched.
  • The minimum size of 400 x 150 pixels.
  • Displays at 820 x 312 pixels on a desktop and 640 x 360 pixels on smartphones.
  • It doesn’t display on feature phones.
  • For best results, upload an sRGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.
  • Business Page dimensions are exactly the same as personal accounts.

Shared Image: 1,200 x 630

A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the decrease in organic reach, it’s unlikely that everyone will see your post. 

Image Guideline

  • Recommended upload size of 1,200 x 630 pixels.
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

Shared Link: 1,200 x 628

Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with.

Image Guideline

  • Recommended upload size of 1,200 x 628 pixels.
  • Square Photo: Minimum 154 x 154px in feed.
  • Square Photo: Minimum 116 x 116 on-page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on-page.
  • Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Highlighted Image: 1,200 x 717 (Recommended)

This image is going to be housed on your personal timeline, but it is going to take up a great deal more space than a shared link or image so it’s a good idea to keep this as a WOW factor!

Image Guidelines

  • Will appear on your page at 843 x 504 pixels.
  • Choose a higher resolution at that scale for better quality.

Event Image: 1920 x 1080 (Recommended)

Image Guideline

  • Facebook will scale down to minimum dimensions: 470 × 174.
  • Shows in feed: 470 × 174.

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